TikTok Shop Now Requires USPS Labels to Be Purchased via TikTok Shipping — What This Means for Sellers & Logistics Providers

Why TikTok is making this change

TikTok's move is primarily about integrity and control of the shipping process:

• Reduce label fraud: By centralizing label purchase, the platform can limit counterfeit or unpaid labels.
• Improve tracking reliability: Verified labels issued through TikTok Shipping provide consistent tracking data for dispute resolution and customer support.
• Better platform-level control: This helps TikTok manage peak-season performance and improve buyer experience end-to-end.

Immediate impacts for sellers and logistics providers

This policy affects anyone who currently uses USPS labels created outside of TikTok's system:

• Cost changes: Sellers who relied on their own USPS accounts or negotiated USPS rates may lose those pricing advantages when forced to buy labels through TikTok Shipping.
• Operational changes: Workflows tied to existing label printing and manifesting systems will need adjustment or re-routing.
• Channel complexity: Sellers operating across platforms (TikTok, Shopify, Amazon, etc.) will need new internal rules for when to use TikTok Shipping vs. other carriers.
• 3PL/fulfillment implications: If a 3PL cannot produce TikTok-issued USPS labels, it risks being unable to fulfill TikTok Shop orders that require USPS final mile.

How GoodShip56 sees the opportunity (and risk)

At GoodShip56 — with deep experience moving freight between China and the U.S. by sea and air — we view this change as both a challenge and a chance for value-added services.

• Opportunity: Sellers will need a smooth path from international shipping to TikTok-compliant last-mile delivery. GoodShip56 can integrate international transport, U.S. receiving, label issuance, and local final-mile handoff into a single service.
• Risk: Providers that rely solely on legacy USPS label workflows may lose TikTok Shop business if they cannot generate labels through TikTok Shipping.

Recommended actions for sellers & logistics partners

1. Assess your current workflows: Identify which SKUs and sales channels use USPS and how labels are created today.
2. Decide on a strategy: Will you adopt TikTok Shipping for USPS shipments, or switch affected flows to alternative carriers (FedEx, UPS, regional couriers)?
3. Test a hybrid approach: Keep high-volume or cost-sensitive parcels on negotiated carrier rates where possible, and use TikTok Shipping only where required.
4. Partner where needed: If you lack direct access to TikTok Shipping, work with a U.S.-based 3PL or an integrator that can generate compliant labels and handle last-mile fulfillment.
5. Update your returns and dispute playbook: Ensure tracking and reverse logistics handle TikTok-specific label and tracking conventions.

What GoodShip56 can do for you

GoodShip56 offers flexible China-to-U.S. end-to-end solutions designed for platforms like TikTok Shop:

• Cross-border transport (sea & air): Competitive rates and trusted carriers for pallet and parcel shipments from China to U.S. hubs.
• U.S. receiving & local labeling: Warehousing and fulfillment that can produce TikTok-compliant labels and hand parcels to USPS or alternatives.
• Fulfillment integration: Order routing that supports mixed carrier strategies — TikTok Shipping for required USPS flows and other carriers where cost-effective.
• Customer support & claims handling: Centralized incident management to accelerate resolution for lost or disputed deliveries under platform rules.

Final thoughts

TikTok Shop’s requirement that USPS labels be purchased and printed via TikTok Shipping signals a wider trend: marketplaces are increasingly directing how last-mile logistics are managed to improve reliability and reduce fraud. Sellers and logistics providers who move quickly to adapt — by integrating platform-compliant label creation and offering flexible last-mile solutions — will reduce compliance risk and strengthen their competitive position.