GOOD Helps E-commerce Companies to Pass Customs in the United States Smoothly

In the global e-commerce wave, the US market has become a must-fight place for cross-border sellers with its huge consumer scale and mature e-commerce ecosystem. However, the customs clearance link is like a barrier that blocks business opportunities. Industry data shows that about 43% of cross-border e-commerce sellers have experienced delayed delivery of orders due to customs clearance delays, and 28% of companies have suffered additional cost losses due to tariff calculation errors. A product may need to go through more than 12 customs clearance review processes from a Chinese warehouse to the hands of American consumers. Omissions in any link may trigger a chain reaction, resulting in a 3-7 day extension of the delivery cycle, or even the seizure of goods, and even legal risks. For e-commerce companies that rely on word of mouth and repeat purchases, customs clearance efficiency is not only a problem in the logistics link, but also a core factor affecting brand competitiveness. ​

Analysis of the three Core challenges of US Customs Clearance

The U.S. Customs and Border Protection (CBP) has built a complex and rigorous regulatory system, setting many tests for cross-border e-commerce products. A seller once classified a smart watch as an "ordinary watch". After being discovered by customs, he not only had to pay high tariffs, but was also included in the key inspection list. CBP uses a risk assessment system to scan goods in real time. The inspection rate of categories such as toys and electronic products is as high as 15%, while the average inspection rate of traditional trade goods is only 3%.

GOOD customs clearance methodology: full process control from compliance prediction to intelligent response

In the abnormal handling link, we have established a 24-hour rapid response mechanism. The customs clearance expert team maintains real-time communication with the CBP port and can provide complete supplementary materials for the inspected goods within 2 hours. A batch of 3C accessories worth $300,000 was detained at the Port of Los Angeles. Our team assisted customers in completing the resubmission of FCC certification within 48 hours, successfully avoiding the storage fee of $5,000 per day due to the detention of goods. This forward-looking risk management system keeps the inspection rate of customers served by GOOD below 1.2%, far below the industry average of 8%.

Full-link logistics integration: seamless connection between customs clearance and fulfillment

True cross-border logistics efficiency improvement requires deep integration of customs clearance and back-end fulfillment. GOOD's integrated solution of "customs clearance + fulfillment" realizes visual management of the entire process from customs clearance to consumer receipt. In the last-mile delivery link, we have established strategic partnerships with mainstream carriers such as USPS and FedEx, intelligently select the best route based on product attributes and timeliness requirements, and provide one-stop "customs clearance + warehousing" services for Amazon FBA inbound products. Compared with sellers picking up by themselves, the average warehousing time is shortened by more than 3 days. In the 2024 shopping season, our daily processing order volume peaked at 150,000 orders, and 98% of the goods were delivered within 24 hours after customs clearance.

In terms of warehousing and fulfillment management, GOOD has deployed 8 bonded warehouses and 20 overseas warehouses in hub cities in the east and west.