Cross-Border Platforms Raise Security Deposit Thresholds: Goodship56 Helps Sellers Navigate the Change

1. TikTok US Adjusts Security Deposits, High-Risk Categories Most Affected

Sellers report that TikTok Shop in the US has increased security deposits for categories with high return or dispute rates. Fashion, beauty, and personal care products are among the most impacted.

For example, the deposit for women’s clothing has risen from $1,000 to $4,000, a 300% increase. In certain high-risk subcategories, the deposit requirement reaches $8,000. This selective adjustment raises entry barriers, especially for multi-store sellers who rely on scale to distribute risk.

2. Diverging Impact Among Sellers

The new rules affect sellers differently depending on scale and resources:

• Large brands: Top-tier sellers experience minimal impact as deposits form a small portion of their capital, and low-dispute stores may qualify for reductions or refunds.
• Boutique sellers: Some see this as a signal to optimize quality over quantity, consolidating resources into core accounts and improving supply chain reliability.
• Small and medium sellers: Many face direct financial pressure. Budget for marketing, influencer campaigns, or inventory replenishment may need to be paused to cover deposit increases, increasing operational uncertainty.

3. Goodship56 Supports Sellers Through High-Barrier Changes

For sellers navigating the rising security deposit landscape, Goodship56 provides reliable logistics solutions and professional guidance. Whether you are shipping to the US, Europe, or other international markets, Goodship56 helps you:

• Optimize shipping costs and delivery times with air & sea freight.
• Manage inventory and fulfillment efficiently to reduce capital tie-up.
• Navigate customs and compliance for smooth cross-border operations.

By partnering with Goodship56, sellers can focus on product quality and marketing strategies while minimizing the financial stress caused by new deposit policies.

4. The Market Shakeup: Low-Barrier Era Is Ending

Rising deposit thresholds signal a shift in the cross-border e-commerce landscape. For small and medium sellers, the question is no longer just whether to top up deposits, but whether they have the resources and strategy to compete. Goodship56 stands ready to support sellers in adapting to these changes, ensuring operational stability and continued growth in high-barrier categories.