Amazon Expands Fulfillment Services to Walmart, Shopify, and Shein Sellers: What It Means for Logistics

In today’s competitive e-commerce landscape, Amazon has announced the expansion of its Multi-Channel Fulfillment (MCF) service to sellers on Walmart Marketplace, Shopify, and Shein. This move highlights Amazon’s ambitions in the logistics sector and offers small and medium-sized sellers a more efficient and flexible solution for cross-platform order fulfillment.

Multi-Channel Fulfillment Now Supports Major Platforms

Amazon’s MCF service allows sellers to store inventory in Amazon’s warehouses and fulfill orders from multiple e-commerce channels. Previously, MCF supported platforms like eBay, Etsy, Temu, and TikTok Shop. According to Dharmesh Mehta, Vice President of Global Selling Partner Services at Amazon, MCF now includes Walmart Marketplace and Shopify Fulfillment Network sellers, with Shein support expected to roll out by the end of 2025. [Source]

Centralized Inventory Management for Greater Efficiency

With MCF, sellers can manage inventory in a single location and process orders from multiple platforms seamlessly. Centralized inventory helps reduce overstock, increase turnover, and improve overall operational efficiency.

Additionally, Amazon’s “Global Warehousing and Distribution” service allows sellers to store products near manufacturing locations at lower costs, then ship them to target markets as needed.

Advanced Technology Supports Cross-Border Fulfillment

To simplify cross-border trade, Amazon has integrated generative AI technology to optimize customs documentation. This system can automatically fill in necessary product classifications and other details, reducing manual work and improving accuracy—saving sellers more than 50% of typical customs processing time. ([Source]

Looking Ahead: Amazon’s Global Logistics Ecosystem

With MCF expansion, Amazon is building a worldwide logistics ecosystem. By the end of 2026, Amazon Global Logistics (AGL) is expected to cover 96% of seller shipments into FBA, providing faster and more reliable delivery services.

Amazon also plans to establish fulfillment and distribution centers in key manufacturing hubs like China and Vietnam, supporting sellers’ global distribution needs.

What This Means for Logistics Companies

As a logistics service provider, it’s crucial to monitor Amazon’s innovations in multi-channel fulfillment and identify opportunities to stay competitive. By offering efficient, flexible cross-platform fulfillment solutions, logistics companies can help sellers reduce costs, streamline operations, and meet diverse e-commerce demands.

In a fast-evolving e-commerce world, logistics providers must innovate and stay ahead of industry trends to maintain a competitive edge.